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Hi guys I’m Dave Chesson of Kindlepreneur and in today’s video I want to show you how to set up effective andefficient Amazon ads in less than 10 minutes we’re gonna go over creatingyour first sponsored product ad as well as the lockscreen ad and if you wouldlike to learn more about book marketing as well go ahead and click the subscribebutton as well as the little bell icon so as to learn what my next video comesout furthermore I also offer a full free video course on Amazon ads which you canaccess at AMScourse.

com so be sure to check that out and with that let’s goahead and jump on and start creating ads for this example I’m going to use valverights account she’s the author of pay your student loans fast she’s a topnotch writer and anyone who wants to learn how to get out of debt shouldabsolutely check this out her books use of Amazon ads is a great example formost authors because val is not backed with a famous name or giant followinginstead she’s executed her ads aptly and because of this it’s helped to make hercontinuous extra sales even years after she published it and with that let’sjump in and start making ads first go to into your KDP account find the book thatyou want to set up for an Amazon ads campaign and click promote and advertiseonce you’ve done that you’ll want to look at the run ad campaign section andselect the marketplace you want to advertise in in this case the US thenclick create an ad campaign if this is your first time doing so Amazon will atsome point ask you for information for your ads account including informationon how you’ll pay for the ads since I already did that it won’t ask us forthis after you’ve done that to start we’ll select a sponsored product ad thenscroll down and give her campaign a name I personally like to call my campaignthe name of the book using an abbreviation and abbreviation of whattype of campaign I’m doing such as SP a for sponsored product ad or LSA for lockscreen ad also I’ll add something that identifies what I’m specifically doingfor this ad like targeting something think of that as like a campaigndescriptor and finally I’ll add the date later on when you’re advertising manybooks or testing different things this naming structure will help you toquickly see which campaign is which plus making marketing your ads much easierpersonally I like to leave mine with a no end date unless I’m setting up thisaccount for a specific promotion week or to coincide with something special butotherwise it’s best to leave it at no end date next you’ll need to giveyourself a daily budget this is the max amount of money you’re willing to spendper day in this campaign will then want to select manual targeting in manualtargeting you get to select your keywords whereas with automatictargeting Amazon selects them for you based on your books metadata I highlyrecommend you do manual because the automatic targeting is very problematicand usually Amazon selects terms that are very competitivewhich means much more costly once we select the manual targeting the nextsection is the campaign bidding strategy I’ll cover bids and bidding strategy inthe next section but as for the purpose of this you have three options dynamicbids down which allows Amazon to lower your bid whenever there is anopportunity to and still allow your ad to show in the end this will actuallysave you money dynamic bids up and down which allowsAmazon to change the bid up or down however they think will help your adsbest and fixed bids where you give a bit amount and it stays that way which oneyou choose is dependent on how comfortable you feel when I first startoff making my first set of campaigns for my books and was offeredI chose dynamic bits down that way I always knew that I never pay more thanwhat I had said as a bid but now that I’m experienced and know that my booksdo well on Amazon I prefer to start my first set of bids with dynamic bids upand down letting Amazon make decisions on how best to position my book and makemore ad sales but this is up to you so to recap if you’re new and worried aboutAmazon ads costing too much then select dynamic bids down however if you’reseasoned and have experience with your books doing well select dynamic bids upand down for your set of campaigns next we need to select whether we want to addcustom text to our ad or not I personally like to use custom customtext because can help add more to your book and lateron in this course I’ll show you how to write custom text that sells next is ifyou want to add any more books or versions of your book to the ad campaignI usually leave this alone since I already chose the book I was going toadvertise next is targeting with this we have two options and you can only do oneper campaign there is targeting by keywords or targeting by product let’sstart with keyword targeting this means that you want to tell Amazon whichkeyword phrases you want your ad to show up for these are the terms that peoplewould type in Amazon when they are searching for their next book you havethree ways to select your keywords related enter lists and upload filerelated is a list of keywords that Amazon thinks are associated with yourbook they have pulled these based on your title subtitle seven selectedkeywords inside the book and other metadata factor enter list is where youcan manually enter keyword phrases and add them this is usually the best optionfor us and will be the best way to select your keywords don’t worrylater in the course I’ll show you exactly how to do this and finallyupload file which is where you can upload an excel file of keywords howeveryou have to use Amazon’s templated CSV in order to do this so if you have anexport or an excel file full of keywords that you made but didn’t use Amazon’stemplate it won’t work and using Amazon’s template of file is problematicand time-consuming so I’m not a fan of using this below these three sectionsyou’ll find two parts bid and filter by with bid you can select whether you wantany keyword you add to just use the suggested bid which is what Amazonthinks you should bid in order to get seen for it or custom bid which is a bidyou choose for that section or default which is just a set of numbers you canenter I personally like to start my campaigns using a default numbersomewhere between 26 cents to 51 cents you might be asking why the weirdnumbers well when selecting a bid number nevergo with a a number like that those that end withzero or five that’s because most authors just put those in they think 25 cents or50 cents I like to go 1 cent or 2 cent above this so say I want to select 50cents then I’ll make it 51 cents that way I’ll be all the other authors whoselected 50 cents pretty cool right okay next is the section called filter bywhich lists broad phrase and exact what this means is that you’re letting Amazonknow how liberal they can be with the keyword phrases you selected I’llexplain broad means you can show your ad for any phrase that contains thekeywords in any order and includes plurals variations and other relatedkeywords so say you selected keyword phrase is pay off student loans as anexample using broad means that Amazon can also show your ad for phrases likepay off student loan in a single version of loan pay student loan loan pay offpay off being two separate words or loan pay off with pay off in one student loanpay off and more phrase means they can show your ad for any phrase thatcontains the exact phrase or sequence of keywords using the same example thiswould only show up for pay off pay off student off student loans student loansand so forth but no rearranging any of the words that were in the originalphrase and finally exact means only this exact phrase as it is and nothing elseso in this case it could only show pay off student loans and nothing else Ipersonally like to make all my keywords broad phrases so as to give Amazon thebest chance to show my book because remember you don’t pay Amazon until ashopper clicks on it and shoppers only click on your book if it is somethingthey’re interested in therefore it doesn’t hurt to give Amazon moreopportunity to show your book so I select broad match for my keywords okayso as you can see you can not only select keywords from Ladin well also goin and add some manually as well before clicking to add ensure you’ve selectedwhether you want broad phrase and what bid type then once you click add thenecessary information will show up okay next is the negative keyword targetingthis is a section where I can tell Amazon – absolutely not target anykeyword that contains any specific word or phrases so for this I leave bothexact and phrase checked and will only list words where they have a negativeeffect on my book for me there are only two cases where I enter something herethe first is counteract against shoppers looking for deals or free things so Ienter in words like free free book free ebook I believe this is importantbecause if people are typing into Amazon free anything and Amazon shows my bookthey may click on it costing me the money but are going to be harder toconvince to buy something because they started their search looking forfreebies therefore it’s best to ensure your addoesn’t show up in front of these shoppers the second is any phrase thatmight mislead or confuse a shopper what I mean is if there is a topic Iabsolutely don’t want to be associated with and want to ensure I don’t show upfor or confuse my shoppers like say I wrote a very one-sided political bookthat followed a democratic leader I wouldn’t want my book to show up forsearches made by pro-republican shoppers that could cost me money and caused meto get bad reviews no thank you another example would be ifI wrote a wholesome Christian romance I wouldn’t want my book showing up forerotica or hot and steamy again the cover might not show a route icarusteeny but to the shopper they type something in and they saw my book theymight still click and be disappointed when they read the description realizeoh this is wholesome Christian not was looking for now don’t go overboard onthis and start listing lots of terms that might be different or potentiallyconfusing only use phrases here when you strongly believe it would confuse yourshoppers or be something you vehemently don’t want to be a part of for meI’ve only filled in the free terms since I don’t write in anything that needsstrong clarification or I’d vehemently be opposed to showing up for so I’lljust write a my usual okay so now that we’ve looked at keyword targeting let’sgo back and look at product targeting unlike keyword targeting where we inputwhat words or phrases we want to show up for in product targeting we ask Amazonto generally show us for certain categories or specific products andbooks first is the default bid unlike keyword targeting you don’t getas many options and so you can only select the default bid then when youchoose to target something that will be the bid that is attached so I’ll add 51cents below is either categories or individual products let’s start withcategories now usually Amazon will show a couple ofsuggested categories that they believe fit your book there are two veryimportant things though that you should know about categories one the suggestedcategories listed here are not specifically the categories that youselected for your book or are attached to your bookthere are ones that Amazon believes would fit your book based on the list ofcategories they use for this type of ad which brings me to my next point – thecategories they use here are not the full list of 14, 000 plus book and ebookcategories Amazon has instead this is a very limited list of book and productcategories that Amazon for some reason has design as the ones they’ll use forthis type of VAT so you have the recommended ones or you can search forsome here while this might seem nice it’s been mine and many other authorsobservation that targeting through categories is very fruitless and haspoor returns however I wouldn’t say the same for targeting individual productsin this case you can tell Amazon specifically what books or products youwant to show up for by finding them or typing in their asin number in a latervideo I’ll explain how and why this can be an excellent type of campaign okay soyou can either do a keyword targeting or product targeting depending on which oneyou do you can now move on to the next section which is the section where youcan add your cost texe what’s neat about this is that thissection here you can see what it will look like if at any time you need toleave and can’t finish then just click Save As draft once you’re good to gowith your campaign click Launch campaign and that’s it you’ll receive an emailfrom Amazon letting you know that you submitted a campaign and that it iscurrently under review by their moderators this usually takes betweenone to three days and once approved you’ll be live great so now that we’veset up a sponsored ad for a book let’s go ahead and create a lock screen adagain go through the same process through our KDP dashboard but this timewe’ll select lock screen and just like sponsor product ads we’ll give thecampaign a name set a date a budget as well as pacing meaning get Amazon tospend our campaign as fast as it can or spread it out next is the products likelast time and finally we get to interest targeting here you have to pick ageneral category and I mean really general because of this super broadtargeting this is one of the reasons why I’m not a fan of lock screen in essenceyou need to target and compete against super broad terms and it usually is arecipe for advertising disaster but moving on you can type in how much youyou’d be willing to pay for a click again notice the dynamic bidding is notoffered here hopefully in the future Amazon changes that but for now or thetime of recording this amazon does not and finally you can get to type in yourcustom text and you can see how it’ll look on your Kindle e-reader or Firetablet in both the lock screen and the home page for each then when you’reready click submit campaign for review again you can expect anywhere from a dayto three days before Amazon will get back to you with your approval orrejection of the app alright guys as you can see creating ads is pretty simplenow granted there’s more steps and things to learn and like I said beforeyou can access my full free video course on Amazon ads by going to AMSCourse.

com it’ll give you everything you need in order to take it to the next step andwith that I’m Dave Chesson of Kindlepreneur signing off Cheers.



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