– My friends welcome back.
We are today talkingabout what does it cost to start an Amazon FBAbusiness from scratch? I know there’s a lot of contentabout this out there, guys, but it’s still the mostcommon question I get.
Now I’m gonna give this toyou in two different versions.
I’m gonna show you exactlywhat it would cost me or a successful Amazon seller to go out and launch a new physicalproduct brand from scratch.
And then I’m also gonna break it down and show you how I would do this, if I was just getting started.
‘Cause when you’re a newbie, you probably wanna throw $5000 into every single product.
You wanna take things slow, and prove it to yourself and see that this works.
Once you have someproducts up and selling, you’re gonna reallyquickly see the opportunity and potential that existsin this business model.
And at that point, you’regonna be really anxious to get in there and invest more and more and launch more products, but for that first product launch, or really like the firstthree product launches.
We’re gonna have to takethings a little bit slower and really pick and choose, where we want to invest our money.
What is going to get usprofitable the fastest.
Now I should also mention guys, there’s a lot of differentways to make money on Amazon.
If you’re interested in learning about all the differentways you can source products and all the different business models that are involved with selling on Amazon, check out my last video, where I talk about the best ways to get started in this business in 2020.
There’s a lot of different business models like retail arbitrage, and flipping that require almost nomoney to get started.
You can literally go out start making money almost immediately, but today we’re gonna be talking about private label, contract manufacturing.
These business models havereal long-term potential.
You can turn these intomultimillion-dollar sellable assets.
So those are the ones, that most people wanna focuson are arbitrage, flipping.
A lot of these are kind of fly-by-night and you’re always hustlingto make another dollar.
When you’re doing private label or contract manufacturing though, we’re selling one productthousands of times.
So if we just improve that one product, if we just improve that conversion rate, that click-through rate, we are gonna permanently makea lot more money forever.
So let’s get into it guys.
The first thing that youare going to be purchasing when you start on Amazon isthe actual seller account.
Why do we do the selleraccount first things first? The process to actually get set up and approved to sell on Amazon, yeah, it can take a day or two, but most of the time it’sgonna take a couple of weeks.
You’ve gotta go through the entire identity verification process.
They have to verify your documents, utility bills, bank account statements.
Amazon loves to makeyou jump through hoops when you’re first gettingstarted in this business, because that’s gonna cutout a lot of the scammers and a lot of the bad sellers that we don’t wanna deal with, right.
So let’s think ahead here a little bit and the very first thing youwanna do in this business is open up your Amazon seller account.
It’s gonna be a $40 charge and a well it’stechnically gonna be 39.
99, we’ll call it 40, the $40 charge is gonna be for theProfessional Seller Account.
So when you’re first getting started, you can save some money here, my bad.
You can save some here and go $0 on this.
You can spend no money and just wait and start with the individual account.
You have the individual account, you have the pro seller account.
If you start with an individual account and then just switch itover to a pro account later, you can go through, do allthe identity verification, be an approved Amazon seller.
And then once it comes timeto launch that product, you switch it over to apro account, pay your $40.
So yeah, you’re still gonnahave to pay the $40 regardless, but we can at least wait a little bit.
And if it does end up taking you longer than a month tolaunch your product, well then you’ve just saved $40, right.
So that’s the very first thing you wanna do in this business, and the next thing you wannado is actually figure out what products you wanna sell right? So product research software, is typically gonna be the next thing that people purchase.
Different product research software includes Jungle Scout, Viral Launch, Helium 10.
I’ll include links for all those with discounts in the description below, but all of these productresearch tools are very nifty.
– They’re very sexy.
♪ I’m sexy and I know it ♪ – They will pull allof the data from Amazon and %allow you to analyzeit, and see different ratios and charts and very cool stuff.
Most of the productresearch tools out there end up being around 50 bucks a month.
So let’s go ahead and say that this is gonna beanother $50 a month for you.
Now most people out there are gonna say, you need product research software but at the end of the day, you can get this started, with no product research software at all.
So if you are trying to save money, you can spend $0 on this.
And it’s gonna take some extra time, like you’re gonna have to go around Amazon a little bit more and just you know, manuallylook at what’s going on rather than depending on these tools, fbatoolkit.
com is a really, really good resource.
What it does is you can take the best seller rank of any product and it will convert itinto how many units per day or per month are actually being sold.
And honestly, even if you have all the product researchsoftware in the world, you may find yourselfusing FBA Toolkit still because it’s so useful and so accurate.
So FBA Toolkit, greatalternative for people that don’t wanna buyproduct research software.
Product research software, at the end of the day, it’s all looking at historicaltrends, historical data.
There’s a lot of product trends and there’s a lot of winning products and winning brands that you cannot find with product research software because the trend hasn’thappened yet right.
So the other thing you can do here is just use your own audience, right.
If you go and you build a Facebook group, there’s a lot of people scared about 5G radiation right now.
Well why don’t you just go create a Facebook group about 5G radiation, and once you have thatcommunity up and running, you can work with that community to figure out what you wannasell those people, right.
Like an idea I’ve had for years now that I’ve yet to see anyone do is a radiation-proof blanket that pregnant motherscan bring on a plane.
When you’re on an airplane, you’re getting very highdosages of radiation.
Most people don’t know this, and it’s becoming more common like people are starting to figure it out.
And as people figure outthat they have this problem, they’re gonna want a solution.
So there’s no amount ofproduct research tools that’s gonna tell you thattrend is a winning trend, but I guarantee you twoor three years from now, you will go find anti-EMF and anti-5G, anti-radiation blankets, anti-radiation clothing.
All of this stuff is gonnawin because of the trends that are going on in the world, right.
So a little bit of a long explanation, but again you don’t need to spend money on product research tools.
Honestly I see so many people that they get so bogged down with the data and what the tools are telling them.
At the end of the day, most of you guys havesomewhere in your heart, you know there’s aproduct that should exist that doesn’t right now.
Those are the realmultimillion-dollar products in my experience andthose are the products that are just never gonna be found by product research tools.
Once we figure out the product that we actually wanna sell, we’re gonna have to source the product.
We’ve gotta find someone to manufacture this thing for us right.
So we’ve gotta start going through suppliers and getting samples.
I always recommend getting samples guys.
Yes there are times in my career where I’ve done things without samples but generally I really, youknow, it’s a rare circumstance.
You should always be doing samples.
I would recommend to dothree sets of samples from three different manufacturers for any product you’re gonna do, and most of the time samplesare actually gonna be free, but you are gonna payfor the shipping, right.
So if it’s coming from China, it’s usually gonna belike 50 bucks per sample and I recommend doingthree samples, right.
So 150 bucks is generallywhat it’s gonna cost here and this is an area thatwe really can’t skimp on.
Can I get this markerto go on a little bit? Yeah don’t skip yoursamples, very important uh that’s working! Don’t skip samples andit’s just not an area that you wanna skimp out on.
After you get your samplesfrom your supplier, you personally wanna be the one that’s holding those and touching them and figuring out is thisquality good enough? Do I wanna put my name on this? Do I wanna put my reputation behind this? Once you find a sample that you love and a supplier that youlove, then we move forward and actually place thatinitial inventory order, right.
Your initial inventory is really gonna be the mainexpense of this business and it can vary quite a bit.
When you’re first getting started, you’re gonna be selecting products that are very low-cost and low volume so that you don’t have to go buy thousands of dollars worth ofinventory right off the bat.
A lot of the magic of this business is selecting a productthat isn’t huge right now, but is gonna be huge in a year or two because with that, you’renot gonna run out of stock.
You’re gonna be to grow with the market and really dominate itall the way through.
If you go into a marketwith very high volume and a lot of competition, you’re gonna be competingwith people like me that are willing to put 10, $20, 000 into a product just to try it out right.
So you gotta select products that are early in the product life cycle.
but like I said inventory is gonna be one of the main expenses.
And me personally, when I’mlaunching a business now, and I’m launching a newphysical product brand still I don’t wanna put aton of money into inventory.
I like to keep my risk lowwhen I’m trying things out.
So even me now, when Iam done with samples, I found the supplier that I love, I’m gonna go and buy inventory.
Let’s say our inventorycosts five bucks, a unit, that’s a pretty standard cost per unit coming from the factory.
So if that’s $5 a unit, I generally wanna buy like 500 to a thousand units minimum when I’m first gettingstarted with a new product, ’cause I just don’t wannarun out of stock right.
If I run out of stock, Idon’t know if it’s actually gonna perform well or not right.
I need 500, a thousandunits launch the thing, got some giveaway units in there.
and we’re gonna see ifit works or not right.
So inventory five bucks a unit, let’s say we’re buying 500 units.
So that’s gonna be $2500of inventory right, and you start to see again, inventory is the main expense in thisbusiness, the main expense.
How do we reduce this expense when we’re first getting started? Well when we’re first getting started, a lot of the magic in this business is basically the Lean Startup methodology.
The Lean Startup methodology, is all about how do we keep our risk low while we validate the idea, while we make sure thatthis is actually gonna work.
Once we know it’s gonna work, then let’s throw time, money, energy, let’s throw everything at it because we know we got a winner here, but the trick is we need to validate we need to see if it’sa winner or not right.
So when you’re first getting started, your very first product, you don’t know what you’re doing, you don’t wanna lose the money, you wanna start with a super low MOQ.
MOQ is minimum order quantity, it’s the minimum amount of units your supplier will letyou order of the product.
So you wanna start with a very low MOQ when you’re first getting started.
When we’re up and running, and rocking and rolling in this business, we don’t wanna deal withmiddlemen trading companies.
All of these you know, ’cause every single piece, every chain, every stop is gonna be an additional person that needs to make 20% profit or whatever.
When we’re first getting started, we might go with the trading company just because they have a very low MOQ, and that allows us to start this business and get the brand running, get the product up and running and make sure it’s actually gonna work.
And then once we knowit’s actually gonna work maybe we go and we find a new supplier.
We find the manufacturer themselves, and we start doing higherMOQ orders with that supplier but to tell you the truth, like I am more worried about the product not workingfor that first order, right.
So I’d rather keep my MOQ low even if I’m just breakingeven on the product, even if it’s barely profitable, I would rather keep myMLQ low, keep my risk low and then once I know thatthe product is gonna work and the customers love it and everything just worked perfect, then we can go put moreadditional risk into it right.
So start with a lowMOQ, start with simple, simple products, start withand customized products.
Anything that drives up your MOQ and your initial inventory cost is something that youreally need to question, is now the right time to do this? The real magic of this business, and really any business is how do we get to that grand vision? You know, you may have this vision of the perfect mouse trap in your head, but how do we get to that mouse trap? How do you build a brandaround that concept of the greatest mouse trap? How do you stay profitable now when you’re first getting started until we reach that vision right? But to be completely honest, if you do everything you can here to keep your initial inventory costs low, you’re still paying a goodchunk of change on it.
You’re still probably doing, I would say 1500 bucks ispretty much the minimum you could spend on inventory these days.
And this is where all the risk comes into because the risk of this business is that these products don’t sell.
So I always like to look at, you know, what’s the worst case scenario? If I had to liquidateall of these products on eBay or something, what would they go for? And again you wanna keepyour initial inventory low as possible when you’refirst getting started.
Use a tool like FBA Toolkit to see, you know for your top competitors or wherever you think you’re gonna rank.
How many units per day or units per month are being sold there? And figure out like, howmuch do I need to order to stay in stock for 30 to 45 days? You need to figure out, how to get this business profitable with a very simple product, and then continue to reinvest into that, buy more inventory after that.
But we need to keep our risk low when we’re first getting started and make sure everything’s gonna work before we go in and, youknow take out a mortgage and bet the house on it.
So that’s your initial inventory.
Once we found the supplier, we put in that initial inventoryorder, most of the time, this is when I start workingon the actual brand itself.
Every single productthat you launch on Amazon as a private label or contractmanufacturer, you know, doing those types of manufacturing, you are going to need brandingto wrap that thing up in.
Branding is way moreimportant than people realize when they first getstarted in this business.
Your branding is your positioning, it’s the look, the feel, the tone, the personality and your branding alonecan really drive up the perceived value of the product and it’s something Ispend a lot of time on.
One of the things you’re gonna have to do with the branding isobviously your brand name.
That’s something that Ijust kind of do myself.
I do have some various, you know, crazy different methodology and testing methods I use to actually find the very best brand nameand the very best logo.
I’ll put a link to those methodsin the description below, because those are all onthe StartupBros website but on top of the brandname, which is something that you kind of come up with on your own most of the time, what else is needed for your product? Sometimes you’re gonna be doing something like an embroidered logo on the product.
Maybe you are actually putting a patch or a sticker with yourlogo on it, on the product.
When I’m launching a product now I have a vision of what I want the purchasing experience to look like and feel like for the end customer, and then I develop that.
Generally it’s pretty expensive now.
I mean, now I go on 99designsand I get logos made, I go on 99designs to get packaging made.
I even started gonna 99designs for my actual Amazon product photos, which I didn’t use to do in the past.
So all of these things together, I mean, it gets pretty expensive to come up with real world-class artwork.
I usually pay about 900bucks for a new product to come up with everything.
The branding, the packaging, the inserts, the product photos, the Amazon infographics that are going on, the listingeverything all included, I usually get done forabout 900 on average, but when you’re first getting started, this is gonna be one of the main areas that you can save money on.
What do you actually needto start this business? So yes, we do need the brand name, things like your logomaybe we need a logo.
There’s a lot of products on Amazon that I bet you can’t find the logo.
A lot of people spend a lot of time and energy on their logo and what their brand looks like, but the truth of thematter is with e-commerce, it doesn’t matter that much because everybody’slooking at product photos, those Amazon product photosare the entire impression that the customer is gonnahave of your products right.
So you can really concentrateall of your investment into those really critical items when you’re first getting started and save a lot of money whenyou’re first starting up.
So again like you need to just think about what is actually needed.
Packaging, maybe you just go with your suppliers stock packaging.
Almost every supplier in the world is gonna have some type of free packaging, whether it’s a plain whitebox or just a polybag, maybe you just use the cheapest packaging you can get from your supplier for the first thousand units, and then upgrade your packaging, once things are working and you actually know it’s worth it.
Too many people wanna go just straight to the nicest version of this thing and in reality, like themagic of business again, is how do I get started with the least amount of risk possible, with the least amount of money? And like I said, so usethese supplier resources, and if you do need to actuallyget logos and graphics done, just use something like Fiverr.
Fiverr yeah I mean, it’s notgonna be a world-class logo, it’s not gonna be like the best logo, but you know what, all we’re trying to do with this initial product launch is make sure that thisidea actually works.
So let’s skimp on all of these things.
Let’s go to Fiverr forall of our graphics, let’s use supplier resourcesfor things like packaging.
Let’s not even do an insert for now and you know what, you can take this $900 way the hell down to like $15 because really all we need is a couple things from Fiverr.
The other thing you can do too, is just take your own product photos.
I actually have a really good guide in video on this as well.
How to do your own productphotography in your bathtub.
Anybody can do theirown product photography, a very, very good categoryto save money on here with the initial artwork, the logo, the packaging, the inserts, all ofthese different things.
Another thing you’re gonna run into while you’re working onyour packaging is barcodes.
If you go around Amazon, they are gonna say you need a GS1 verified barcode.
So what does that mean? GS1 is a third-party organization that basically validates barcodes and has this huge database of like who owns what barcodes and something similar to that.
You can go to GS1 and actually get your own barcode prefix.
And basically you willand the GS1 database, it’ll say this UPC codebelongs to this company and you will be the verified owner of that UPC code, that bar code.
And it’s expensive to do this, to get one barcode fromGS1 is gonna be $250.
Now if you’re an established seller, you’re gonna say 250 bucksfor a GS1 barcode is nothing.
That’s fine, that is so worth it, to know that my listing isnot gonna get suppressed and I’m just gonna be completely fine for the entirety of this listing.
Now Amazon has said beforeyou need GS1 barcodes, my answer to this is like, what are you gonna do about it? There’s probably 75% of the Amazon catalog that has non GS1 verifiedbarcodes right now and a non GS1 verified barcode.
Like you can get these fromtons of different websites but the one that I alwaysrecommend is called SnapUPC, and you guys actually geta discount with those two.
I’ll I’ll include a link inthe description or something, but SnapUPC basically whenyou have a bunch of people that buy these GS1 bar codes and don’t use some of them, they’ll sell them back to SnapUPC and SnapUPC will now go and resell these GS1 verified barcodes.
So these are still GS1 verified barcodes, but they will not trackback to your company if you look it up in the GS1 database.
What Amazon has said, is that we only wantGS1 verified barcodes.
We are gonna check the database.
So what I would say, if Iwas just getting started, I would still go with SnapUPC.
It’s gonna be like five bucksto get barcodes instead, I would go with SnapUPCand give it a shot.
Because worst casescenario, I’m gonna lose $5 and I’m gonna have some barcodes that I might not be able to use right.
Best case scenario is these barcodes are just gonna work for you, and once you have thelisting up and selling, you’re good to go in my book.
Now again, Amazon hascome out before and said, we are gonna start enforcing this, we are gonna go after everyone that doesn’t have theirown GS1 verified barcode.
My response to this is howwould you ever do that? Because what is Amazon gonna do, shut down 75% of its product catalog? Jeff Bezos would bethrown out the next day.
Like there’d be a shareholder revolt and it just won’t happen.
The other thing you can dotoo guys, is a GTIN exemption.
Since you are all gonnabe private label sellers, you are able to request what’scalled a GTIN exemption, which just says, hey, this product doesn’tneed a barcode at all.
So at that point, you don’teven have to pay this.
So you know what, I’m sorry, let’s say $0 for that.
I really don’t see a reason to not go with the GTIN exemption, At this point as a new seller.
You’re not even gonna have to pay the $5.
It’ll just be free no barcode for you, much simpler, much easier, and it’s a great way to do it.
So when the product isstill at the factory, when it’s still with the manufacturer and it hasn’t left their facility yet, you’re gonna wanna getan inspection company or at least I often get inspections done.
Your inspection isliterally gonna be someone or some group of peoplegoing to your supplier and measuring, testing, pluggingin, pushing the buttons, really just testing all the features and functionality, andquality of your product and then delivering to you a huge report that says, hey, here’s every single thing that’s good or bad about these products.
And then before you actually make your final payment for the inventory, you can make sure that the inventory is what you asked for, it’s all good to go and once you agree, thenyou make that final payment and the inventory gets released, right.
So inspections, I reallydon’t skip out on inspections and usually an inspection for me for a small amount of products is gonna be like 250 bucks.
Now when you’re first getting started, you can skip this.
If I was going to skipthe inspection process, I would be asking for pictures and videos of my productscoming off the production line.
I would be asking my representative or my agent at that factory for tons of pictures, you know, measurements.
I would be really getting the sales person that you’re dealing with at the factory, get them to basically be yourdefacto inspector, right.
It’s not gonna be as good, it’s not gonna be as unbiased as a pure third-party inspection and for those of you’re wondering too, I usually use a company called V-Trust for in-person inspections.
So I would say skip this when you’re first gettingstarted, skip the inspection.
You just want to workwith the supplier a lot, get them to take picturesand videos of the product and be your inspector for you, and that’s something veryacceptable, very common to do.
As long as you are keepingyour inventory risk low.
Once you know that theproduct is good to go and you are ready to receive it.
Most of the time, when you’re doing yourinitial inventory order, let’s say it’s $1500, you’re usually gonna do like 50% upfront and then the remainder of the last 50% when the product ships, right.
So at this point, you’ll usually close-out the balance of the order, and then we’re gonna ship this thing.
We gotta get this productactually in our hands, right.
Where are we gonna ship it? Well we’re never gonnabe sending our products straight from the supplier into Amazon.
There needs to be a third-party warehouse, some middleman warehouse in between the supplier and Amazon, because Amazon’s ruleschange all the time, stuff gets beat-up in shipping and we just need someone todo like a final inspection and prep before it goes into Amazon right.
So freight forwarding againis the first step here.
We gotta get the product from the supplier to us, to our warehouse.
If you live in the United States, or if you live in you know, the country that you’re gonna be selling into, you can get this inventory shipped to you and then you can check it out.
That’s really valuable to do.
You can start to see exactly, where you want to improve, what’s good, what’s bad.
It is so valuable to get yourhands on your actual products but if you are outsideof the United States or international to where you’re selling, you’re gonna need a third-party warehouse.
And the third-party warehouse is gonna store that product for you.
And let’s say you wanna order 2000 units, but you only sell 500 a month.
Well maybe you’re gonna send 2000 units into that third-party warehouse and then drip-feed 500 units a month from that warehouse intoAmazon’s warehouses.
You’re gonna end up savinga lot of money on fees, be much more profitable, and that’s really the preferredway to run this business.
So the product needs to be shipped from your supplier to eitheryou or your warehouse.
If it’s you, it can be your house, it can be your garage, whatever, doesn’t matter.
If you’re international andyou don’t have a warehouse, then you’re gonna need touse something called a 3PL, A third-party warehouse, third-party logistics.
I have all sorts ofrecommendations for that in the description below, but again, we are gonna ship this product from the supplier to our warehouse.
Whether that’s us in our house or the third partywarehouse that we’re using.
Not only does the freight costs move quite a bit just based on time of year and things like that, seasonality, but it’s also going to bemajorly affected by the weight and the dimensions of your product.
And this is why it’s so important for new sellers to findsmall light products that are simple and easy to ship because freight ends up being the number two expense in this business.
Let’s say this is gonna cost $500, it varies a lot guys, it varies a lot.
I recommend when you’refirst getting started to do air freight rather than sea freight and sea shipping, with air freight, you can assume that you’re gonna spend about four and a half dollars per kilo gram of the shipment.
Inventory and freight typically are the top two expenses in this business and you need to be veryconscious of those.
What do you do if you’rejust getting started? Well it’s the same cost, there’s nothing we can do.
Freight, is freight, is freight, and there’s no way toreally save money on it.
So that is what it’s gonnacost to ship the product over.
Now once the product is actually arrived in your house or your 3PL whatever it is, those products aretypically gonna be prepped and there’s usually some amount of work that needs to be done just to make sure that they’re ready tobe checked into Amazon.
And once you have that ready, you’re gonna go into Amazon, create a shipping plan and actually tell Amazon, hey I’m sending in ahundred, 500 whatever.
I’m sending this manyunits of this product and then Amazon is gonna print a very, very cheap shipping label for you and you are gonna usethat Amazon shipping label to ship the product and forward it into the actual Amazon warehouses.
So forwarding your inventoryis the next cost here.
So we’re gonna forwardthe product to Amazon and that is gonna be very, very cheap.
Usually it costs like $15 per 50 pounds.
That’s just a rough, like out of my head.
That’s not like a concrete rule and again, once Amazonreceives the inventory, it’s gonna get checkedinto the warehouses.
They put it into the FBA warehouses and then it’s availableon the Amazon marketplace.
Whenever a customer buys it, Amazon is gonna ship it back out to that customer from their warehouses and that’s the way the supply chain works.
Now there’s a couple other things that I do wanna mention as well.
Like when I launch a product now and especially a new brand, I assume that I’m gonna use the Amazon IP Accelerator program.
The Amazon IP Acceleratorallows you to go through and register a trademark with one of Amazon’s approved law firms and if you do it withAmazon’s approved law firms, it’s pretty much the same cost as any other law firmor any other trademark and you get instant brand registry.
Which usually take sixplus months of waiting for the trademark to be approved.
If you’re just getting started, you’re gonna hold off on your trademark.
You do not need a trademark, to get started in this business.
If you start, you know Will’s Cookies, and I launched Will’s Cookies, with no trademark whatsoever, I still have a trademark, it’s just an unregistered trademark.
So it’s much more difficultfor me to enforce that Amazon does not care.
Like Amazon’s not givingme any special treatment because of an unregistered trademark.
A registered trademark iswhen I actually file it with the government, they approve it.
They say yes, we agreethat Will’s Cookies is you and at that point, Amazongives you brand registry.
Once you have brand registry, you get all these extra perks.
You can really increase theconversion rate on your listing.
A lot of good things come with it and you get to protect your brand and your product just much, much more from hijackers and people that are, youknow, black hat sellers that are trying to take what’s yours.
So brand registry is absolutelyessential in the long run.
When you’re first getting started, you might end up skipping this and just waiting six monthsto get brand registry.
So just something to think about, if you were gonna do this yourself you can get trademarks done.
I shouldn’t put the $0, 250 bucks is about what a trademark will cost you if you’re just doing it yourself.
I don’t recommend doing that though, I think you should do theIP Accelerator program.
It’s a no brainer to get brand registry six months sooner, that alone is worth much more than 600 bucks or so.
Now another thing you’regonna be wondering is how do I actually getthis product selling? Like once it’s up the listing’sup, the product’s in stock, how do I get people toactually look at it though? So there’s a couple ofthings that we wanna do to actually launch the product.
First of all Amazon PPCis just so essential.
Amazon PPC is pay-per-click marketing and this allows you to insert your product in certain search terms oron other’s product listings.
And you can literally get extra visibility on your product where it wouldnot exist otherwise right.
And yes, people always ask like what’s your budget for PPC? The truth of the matter is, I don’t have a budget for PPC because like I spend allthe money I can on PPC until it’s not profitable anymore.
If I give you a vending machine where you put $1 in and $2 comes out, what’s your budget? Like there is no budget, right.
You just feed it, youfeed it until it stops and that’s how PPC is for me.